The world needs more men who are alive!

We are here to help you uncover what has always been within you. Some call it “the essence that brings you alive”, others “the gift you are supposed to bring to the world”.

It is what makes the fresh energy and joy running in your veins, feeling the sense of mission and passion and possibilities of new stories to be written.

Group of six men hugging and laughing in a gym after completing their first sharing at men circle.
Founder of FewGoodmen men circles in a flat cap and jacket smiling in a black and white photo.

Jiri, our Founder

Essentially a midwife for brands and men. 

20+ years in Executive Director marketing roles around the world, guiding brands through the process of transformation. Leaving the corporate world, to embark on his own healing journey, he is now supporting men in the process of discovering their true essence and being "reborn".

Focusing on translating spiritual and tribal principles into practical and empowering daily practices for a more balanced and fulfilling life.

Studied and initiated in Shamanic Quechua Tradition, and Plant Medicines. Reiki practitioner. Leader of Amaen men retreats leveraging Masculine Archetypes.

Owner of Cacao Plantation in Costa Rica. Ice Hockey player and a boxer. 

Founder of MAÍA brand transformation agency.